The main functions of a company's official website include the following aspects:

1. As the online business card of a company, brand image display on the official website can showcase the company's brand culture, core values, historical background, etc., enhancing the company's professionalism and credibility. Through high-quality visual design and content, shape the brand influence of the enterprise. 2. Product and Service Introduction: Detailed display of the company's products or services to enhance customer understanding and interest. Improve user experience and conversion rates through various forms such as images, videos, and case studies. 3. Enhance the credibility of the enterprise. The official website of the enterprise is a platform for releasing information, which can be used for announcements, news, honor and qualification displays, etc., to enhance customer trust. Compared to social media, official website content is more authoritative, stable, and less susceptible to tampering. 4. Marketing and customer acquisition: Through SEO optimization, the website can achieve higher rankings in search engines and bring precise traffic. Cooperate with online promotion (such as SEM, social media marketing) to attract potential customers. Provide contact information, form collection, online consultation, etc. to directly promote sales conversion. 5. Provide customer service on the official website by setting up FAQs, download centers, online customer service, etc., to enhance customer experience and service efficiency. Provide after-sales support, such as product manuals and FAQs, to reduce the pressure of manual customer service. 6. Connect with partners to showcase the company's cooperation cases, customer evaluations, and business scope, and enhance the confidence of partners. Provide information on investment attraction, franchise, supply chain cooperation, etc., to expand business opportunities. 7. Internal Management and Information Release Internal employees can access company announcements, policy updates, training materials, etc. through the official website to improve management efficiency. As a recruitment channel, publish recruitment information to attract talents to join. 8. Data collection and analysis track visitor behavior and optimize marketing strategies through website analytics tools such as Google Analytics. Collect user feedback, improve products and services, and enhance market competitiveness. The official website of a company is not only a window to showcase its corporate image, but also an important tool for marketing, customer service, and cooperation expansion.

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