The role of brand promotion websites mainly includes the following points:

1. Enhance brand awareness by showcasing brand stories, core concepts, and corporate culture on the website, and making the brand image deeply rooted in people's hearts. Combining high-quality visual design and interactive experience to shape a professional and high-end brand image. 2. Enhance brand credibility by publishing brand history, honor awards, and cooperation cases, and increase user trust in the brand. Build industry influence through authoritative content, customer reviews, and corporate news. 3. Guide users to understand the products or services under the brand in detail, including features, application scenarios, advantages, etc. Enhance user awareness of the brand through videos, case studies, customer testimonies, and other means. 4. Promote user interaction and communication in combination with social media (microblog, Tiktok, WeChat official account) for brand communication to achieve greater exposure. Set up user messaging, commenting, and sharing functions to enhance user engagement and brand loyalty. 5. Provide brand activity information and publish brand activities through the official website, such as new product launches, exhibitions, promotions, etc., to increase customer engagement. Provide online registration, live streaming and other functions to enhance user experience. 6. Cooperate with marketing promotion and SEO optimization to improve the brand's ranking in search engines and attract more potential customers. Expand brand influence through precise advertising placement (such as Google Ads, social media ads). 7. Promote sales conversion by enhancing customer trust through brand influence, thereby increasing the likelihood of purchasing products or services. Combining online consultation, user registration, trial application and other functions to guide potential customers to convert. Summary: Brand promotion websites are important tools for enterprises to build brand image, enhance market awareness, strengthen user trust, and promote sales. It can not only enhance brand influence, but also play a core role in digital marketing.

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