SEO
搜索引擎营销SEO、SEM的优点缺点
搜索引擎营销SEO、SEM的优点缺点
SEO费用组成：内容策划费，无广告费，SEO优化师工资、产品内容规划师工资、设计师工资，程序员工资。
SEO的优点：不用担心恶意点击、误点击、没有广告费，能推广业务、高效营业、展示品牌、品牌霸屏、去伪存真、参与竞争、广度推广、精准获客、提升业务宽度。
缺点：对内容要求极高、需要持续执行SEO工作内容，对执行周期有要求。
企业开展SEO通用的计费模式为固定技术服务费加业绩奖励。
SEM费用组成：内容策划费，广告费，SEM优化师工资、产品内容规划师工资、设计师工资，程序员工资。
SEM的优点：能快速推广业务、高效营业、展示品牌、去伪存真、参与竞争、精准获客、提升业务宽度。
SEM的缺点：避免不了恶意点击、误点击，无论是遭遇恶意点击还是误点击均会消耗大量的广告费、部分关键词对广告商有严格的要求、需要提供对应的资质。
企业开展SEM通用的计费模式为固定技术服务费加业绩奖励。
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