On April 23, 2019, at the invitation of Shanghai University of Finance and Economics, Mr. Zhang Zehua, the SEO expert of Pinchuan Company, provided a two-day internal training on search engine marketing SEO and micro blog marketing for a pharmaceutical company in Changzhou, Jiangsu Province, at the Changzhou Olympic Stadium International Hotel. This internal training course on online marketing was based on scientific marketing theory+simple IT operation skills, combined with the actual situation of the pharmaceutical company, from customer positioning to product positioning, refining the in-depth marketing essence content to form text content, combining online marketing tools SEO and Sina micro blog to implement online marketing, helping the pharmaceutical company's online marketing staff to further improve online marketing theory and online marketing skills in the field of search engine marketing and micro blog marketing. To contribute to the pharmaceutical company's use of the network to create customers. The key content of the course includes using search engine SEO optimization to encourage customers to actively seek out, operating enterprise official and personal Weibo accounts to enhance customer trust, and practical methods for rapidly growing followers and promoting products. The pharmaceutical company attaches great importance to the methods of increasing high-quality followers on Weibo. Teacher Zhang Zehua gave about seven methods on how to quickly increase followers on Weibo, including multiple methods. The pharmaceutical company did not use these methods before the course, and the relevant online marketing personnel of the pharmaceutical company stated in class that they will use them in the future.

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