Business School Enrollment - Marketing Consulting Case Took 3 Months to Invest About 300000 RMB, Exceeded Enrollment Requirements

On October 20, 2020, Professor Zhang's team reached a cooperation agreement with the Master's College to provide consulting services for the Graduate School of Business. They invested a total of about 300000 yuan and spent more than three months to obtain more than 300 effective leads. In April 2021, the class successfully opened, exceeding the enrollment quota.

It is very easy for the college to enroll thirty students annually without the pandemic. Their tuition fee is 680000 yuan per person, the teaching time is 15 months, and the master apprentice relationship is lifelong. Before the outbreak of the epidemic, they were able to easily complete their enrollment tasks every year based on their interpersonal relationships (without any advertising during this period). Since the outbreak of the epidemic, their traditional personal relationship enrollment methods have been restricted. In order to complete the enrollment task on time, the college contacted Professor Zhang through relevant relationships for advice and reached a cooperation agreement with Professor Zhang's team after more than two months of communication.

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